Industries We Serve · Zen Data Shastra

AI is reshaping
every sector.

Decisions break where data disconnects. We fix that — partnering with organisations across sectors to turn fragmented data into aligned, decision-ready intelligence at scale.

Enterprise data and AI
Retail and e-commerce
Manufacturing intelligence
01 / 07 Retail & E-commerce

Retail & E-commerce

Demand volatility, inventory mismatches, and pricing inefficiencies limit growth. We unify signals across channels to enable real-time demand sensing, inventory optimisation, and margin-aware pricing decisions.

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Case Study Demand Forecasting

Demand Forecasting Engine for a Global Fashion Retailer

Built a real-time demand sensing system integrating sales velocity, weather, social signals, and logistics data across 3,200 stores and 14 markets — reducing forecast error and unlocking inventory precision at scale.

34% Forecast Accuracy Lift
$240M Revenue Recovered
‑23% Inventory Overstock
Case Study Dynamic Pricing

Margin-Aware Dynamic Pricing for a Multi-Channel Retailer

Deployed a real-time pricing engine factoring competitor signals, inventory levels, and margin targets to deliver autonomous price recommendations across 3.2M SKUs with sub-50ms latency.

+18% Gross Margin Improvement
<50ms Pricing Decisioning
3.2M SKUs Optimised
02 / 07 CPG

Consumer Packaged Goods

Disconnected demand signals and delayed market feedback slow response cycles. We build systems that simulate demand, optimise distribution, and improve promotion effectiveness across markets.

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Case Study Trade Promotions

Promotion Effectiveness Modelling for a Global FMCG Brand

Built a unified promotion analytics engine that attributes trade spend to sell-through outcomes across 18 markets, eliminating leakage and enabling real-time optimisation of promotional budgets.

2.4x Trade ROI Improvement
‑31% Promo Leakage Reduction
94% Forecast Accuracy
Case Study Distribution Optimisation

Distribution Network Optimisation for a Regional CPG Leader

Deployed demand simulation models across primary and secondary distribution networks, enabling dynamic route planning and SKU prioritisation that reduced logistics cost while improving shelf availability.

‑19% Logistics Cost Reduction
+12% On-shelf Availability
8.2x Faster Replenishment Cycles
03 / 07 Healthcare & Life Sciences

Healthcare & Life Sciences

Fragmented clinical, operational, and commercial data delays critical decisions. We enable integrated intelligence for trial optimisation, patient outcomes forecasting, and faster, data-backed interventions.

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Case Study Clinical AI

Adverse Event Classification Engine from Clinical Notes

Built an NLP pipeline to extract and classify adverse drug events from unstructured clinical notes across 5 hospital networks, replacing manual review processes and accelerating pharmacovigilance workflows.

91% Classification Accuracy
$240M Cost Avoidance
750 Colleagues Trained in AI
Case Study Patient Outcomes

Patient Outcomes Forecasting for a Hospital System

Integrated clinical, operational, and administrative data to build predictive models for readmission risk and intervention timing — enabling proactive care coordination and reducing avoidable admissions.

‑28% Readmission Reduction
6.2x Faster Clinical Decisions
99% Model Uptime
04 / 07 Media & Advertising

Media & Advertising

Attribution gaps and signal fragmentation reduce campaign effectiveness. We create unified measurement systems that connect spend to outcomes and continuously optimise performance across channels.

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Case Study Attribution

Unified Attribution Platform for a Global Media Group

Built a cross-channel attribution engine unifying digital, broadcast, OOH, and retail media signals into a single measurement layer — enabling marketers to connect every pound of spend to business outcomes in near real time.

‑41% Wasted Ad Spend
3.1x ROAS Improvement
99.2% Signal Coverage
Case Study Audience Intelligence

Audience Segmentation & Personalisation Engine for a Streaming Platform

Designed a real-time audience intelligence system ingesting behavioural, demographic, and content signals to power dynamic segmentation — enabling hyper-personalised campaign delivery at 340M+ user scale.

2.8x CTR Improvement
+34% Engagement Lift
<80ms Real-time Decisioning
05 / 07 Rewards & Loyalty

Rewards & Loyalty

Personalised rewards and loyalty systems designed to drive retention, increase lifetime value, and deliver measurable business outcomes through data-led member intelligence.

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Case Study Next Best Offer

Next Best Offer Engine for a Tier-1 Loyalty Programme

Built a real-time NBO system across 14M+ loyalty members, using transaction history, behavioural signals, and propensity models to deliver contextual offers — replacing static tier-based rewards with dynamic, personalised engagement.

+22% Redemption Rate Lift
+18% Customer Lifetime Value
95% Member Base Covered
Case Study Churn Prevention

Churn Prediction & Intervention Platform for a Retail Loyalty Network

Deployed an early-warning churn model integrated with the CRM to trigger personalised re-engagement sequences — transforming reactive win-back campaigns into proactive, data-led retention workflows.

‑37% Churn Rate Reduction
4.8x Re-engagement Lift
$52M Revenue Retained
06 / 07 Financial Services

Financial Services

Risk visibility gaps and siloed systems expose institutions to fraud and inefficiencies. We build real-time risk intelligence, fraud detection, and decision systems at scale.

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Case Study Fraud Detection

Real-time Fraud Detection for a National Payments Network

Engineered a multi-model fraud decisioning system processing 12M+ daily transactions with sub-40ms latency — combining graph-based anomaly detection, behavioural biometrics, and ensemble scoring across card, UPI, and net banking channels.

99.7% Detection Precision
<40ms Real-time Decisioning
$180M Fraud Prevented Annually
Case Study Credit Risk

Credit Risk Decisioning Engine for a Retail Lender

Replaced a legacy scorecard-based credit model with a dynamic ML decisioning system using alternate data — bureau signals, payment behaviours, and transaction patterns — enabling faster, fairer credit decisions at scale.

2.3x Underwriting Speed
‑18% Default Rate Reduction
+29% Approved Applicants
07 / 07 Manufacturing

Manufacturing

Operational inefficiencies, downtime, and supply chain opacity impact margins. We enable predictive maintenance, production optimisation, and end-to-end supply chain visibility.

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Case Study Predictive Maintenance

Predictive Maintenance Platform for a Heavy Industry Manufacturer

Deployed a sensor-fusion predictive maintenance system across 340 production assets — combining vibration, thermal, and operational telemetry to forecast failures 48–72 hours ahead, replacing calendar-based maintenance with condition-based interventions.

‑62% Unplanned Downtime
$28M Maintenance Cost Savings
99.1% OEE Achieved
Case Study Supply Chain

End-to-end Supply Chain Visibility for a Multi-Plant Manufacturer

Built a supply chain intelligence platform integrating supplier data, logistics feeds, and production schedules into a unified control tower — providing real-time visibility from raw material procurement to finished goods delivery.

‑24% Lead Time Reduction
+31% On-time Delivery Rate
$14M Inventory Carrying Cost Saved
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